Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences by Rebecca Geier

Author:Rebecca Geier
Language: eng
Format: mobi
Publisher: RockBench Publishing Corp.
Published: 2016-01-06T14:00:00+00:00

—Moz, SEO Service Provider and Thought-Leading Website

Another powerful result of blogging is the backlink traffic you gain when others link back to your content. Critical to strengthening your SEO performance, backlinks are created in two primary ways. The first is guest blogging, where you or others at the company write a blog for another site to offer expertise, insights, and opinions. When you post on other blogs with links back to your site, not only do search engines give you more popularity points, but you expand your audience of readers by writing on other relevant blogs that also attract your customer personas. The second way is to invite experts outside your company to be guest authors on your blog. Their loyal readers will likely visit your site to see what their familiar author penned and become engaged with your content if they find it relevant and helpful. Guest bloggers will also link to their post on your site from their websites and social media pages, which drives further backlinks to your site from theirs.

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